Reaching your health goals is hard work. we’re here to help. focused + fit exists to improve your health and fitness through better nutrition. Lisa Ferrara founded focused + fit nutrition coaching to apply the latest breakthroughs from the science of healthy eating to your personal situation. Our belief is that the only “right” plan is the one that works for you. We advocate eating whole, nutrient-dense food and will steer you away from processed, nutrient-poor food, but we’re flexible about the rest. Based on individual goals, we help active parents, working professionals, and athletes of every level: Find a balanced approach to eating that works, Identify tools and hacks to incorporate into daily life Achieve success with support and accountability.